Marketing and Events Assistant
This is an exciting opportunity for a passionate and innovative Marketing and Events Assistant to join us as part of our wider Marketing and Events team. Reporting to our Marketing Executive, you’ll have a key role in supporting a range of marketing functions including managing our social media channels (Flemingate, Fruit Market and Whitefriargate); assisting in the planning and promotion of events and producing marketing material for our developments as required by the wider marketing team.
What we’re looking for more than anything, is someone with a positive attitude with great initiative and proactive nature who is looking to start their career in marketing and enjoy working as part of a creative and collaborative team, offer strong project management and organisational skills with the ability to run multiple projects concurrently, have a keen eye for detail and feel confident working under pressure or tight deadlines when needed.
The Role
The Marketing and Events Assistant role will primarily manage our social media content and activity across a range of our sites, whilst providing day-to-day assistance to the rest of the Marketing and Events Team.
The role will include:
- Contributing to creating marketing campaigns and strategies
- Creating and managing the content plan across social media accounts that aligns with wider marketing and business efforts and in a timely manner to be approved by the Marketing team
- Working closely with our tenants to promote any new products or promotions whilst creating exciting new content alongside them
- Management of social media accounts which will involve scheduling posts and community engagement (responding to enquiries, interacting with relevant accounts and posts, finding and sharing UGC)
- Reporting on performance with a review on future proposals/ improvements whilst assessing against competitor activity and industry trends
- Taking the lead and a proactive role in content creation for all channels, creating visuals that are in in line with brand guidelines and tone of voice whilst staying up to date with the latest social media trends and techniques
- Collaborating with local influencers and freelancers to produce engaging video content
- Attending events at Flemingate and the Fruit Market to provide on-site event assistance and promotion on social media
- Working closely with our Marketing Executive to assist in the production of marketing materials across the Wykeland developments and events
- Working closely with our Fruit Market and Flemingate event managers to assist with the planning, promotion and delivery of events along with the coordination of the event calendar
- Researching and suggesting new ideas to expand our existing events calendar
- Liasing with local volunteers and community groups for events
- Reputation management, ensuring that and issues which arise are flagged to the relevant party and dealt with appropriately
- Attend relevant internal meetings and tenant meetings to stay up to date about developments, offerings and events
- Flexibility in working hours including occasional evening and weekend work around events
About You
- You will have either recently graduated from a Marketing related degree or have equivalent experience of social media management, events and graphic design.
- Strong knowledge across a variety of social media platforms, including Facebook, Twitter, Instagram, TikTok and Snapchat
- Experience in using content scheduling platforms and software
- Ability to use photo and video editing software
- Clear understanding of what makes for effective and engaging content
- Strong organizational skills to assist in the planning, promotion and delivery of events
- Experience and knowledge of various Adobe Creative Cloud software (InDesign, Photoshop, Illustrator)
- Creativity and innovation in contributing to marketing strategies and event concepts
- Ability to innovate and think outside the box
- Excellent communication and influencing skills
- You will have excellent time management skills
- Be self-driven with an ability to manage your own work load
- Full UK Driving License with access to a car or reliable transportation
If you feel you have the skills and experience to become our Marketing and Events Assistant, then we would love to hear from you. Send over your CV and a short bit of information about you and why you think you are the ideal candidate to: nst@wykeland.co.uk – remember you can be as creative as you like!
