Wykeland Group has today announced that The Entertainer, the fastest growing multichannel high street toy retailer in the UK, is to open a 5,200 sq ft store at Flemingate, Wykeland’s 162,561 sq ft retail and leisure development in Beverley. Located opposite to Debenhams, The Entertainer will open in October. Joining The Entertainer is Costa Coffee, the brand taking a 1,500 sq ft café next to Zizzi and also set to open in October.
The latest brands add to those already announced for under-construction Flemingate, including H&M, Outfit and Debenhams’ 40,000 sq ft new concept store. Flemingate also has a 500-space multi-storey car park, the largest in Beverley, and Zizzi has signed as the first restaurant brand.
Commenting on the addition of The Entertainer, Dominic Gibbons, Managing Director of Wykeland Group, said: “The strategy for Flemingate is to establish a first class, modern shopping and leisure destination. The addition of nationally-known brands such as The Entertainer and Costa is another key step in achieving that vision. Both are highly regarded brands that will appeal to Flemingate’s extended catchment.”
Gary Grant, founder and Managing Director of The Entertainer, added: “Flemingate is a very exciting prospect for The Entertainer, and Wykeland’s vision to create something quite distinct in the catchment area really stands out. We are in an ideal position in the scheme and are looking forward to opening what will be a key store in our expansion in the region.”
According to research by CACI, Flemingate will increase Beverley’s market potential by 60%, providing consumers with a compelling, easy to reach offer that combines retail and leisure to extend Beverley’s already strong offer. McMullen Wilson and Fawley Watson Booth acted for Flemingate. Reid Rose Gregory represented The Entertainer.