Flemingate welcomes new national retailer as Shoezone strides into Beverley

Flemingate welcomes new national retailer as Shoezone strides into Beverley

The Flemingate centre in Beverley has attracted another major retailer with footwear chain Shoezone arriving in the thriving East Yorkshire market town.

Shoezone has taken a long-term lease at Flemingate, joining other major national retailers including Dunelm, H&M, Sports Direct, The Entertainer and Wilko.

The big national brands complement popular independents such as Guitar Galleries, Baytree Interiors and Art and Soul in the Flemingate retail mix.

Flemingate is owned and operated by Hull-based property development and management business Wykeland Group, which has secured Shoezone to occupy a 4,500 sq ft unit in the heart of the centre.

David Donkin, Property Director at Wykeland Group, with Shoezone Store Manager Vicky Moore inside the new store at the Flemingate centre in Beverley.

Wykeland Property Director David Donkin said: “We’re delighted that another national retailer has chosen Flemingate for its latest opening.

“The arrival of Shoezone is another major vote of confidence in Flemingate and reflects the popularity of the centre among both local customers and visitors to the town.

“We now have one of Britain’s favourite footwear stores in our line-up, which complements the great mix of fashion, food, films, fun and so much more that Flemingate has to offer”.

Shoezone has taken a long-term lease at Flemingate in Beverley, joining other major national retailers including Dunelm, H&M, Sports Direct, The Entertainer and Wilko.

The Shoezone story dates back to 1980, when brothers Michael and Christopher Smith bought controlling shares in footwear company Bensonshoe, founded by their grandfather.

By 2000 the company had more than 180 stores and a year later the business re-branded to become Shoezone. Today, Shoezone has around 330 stores across the UK and employs more than 2,500 people.

The business sells more than 14 million pairs of shoes every year, including from leading brands such as Kickers, Skechers, Hush Puppies, Regatta and Crocs.

The Flemingate branch is one of Shoezone’s new concept stores, featuring the chain’s complete core range of shoes, as well as a variety of additional brands, including Lotus, Heavenly Feet and Lunar.

Shoezone has opened at Flemingate centre in Beverley, taking a unit next door to fellow fashion retailer H&M.

Anthony Smith, Shoezone Chief Executive, said: “We’re delighted to open this new Shoezone store in Beverley.

“We’ll be selling our most popular core range of own-brand everyday footwear, alongside well-known branded shoes, making our entire retail collection more easily accessible.”

The arrival of Shoezone underlines Flemingate’s status as a leading retail and leisure destination in East Yorkshire and is the latest addition to the centre, following the recent opening of Beverley Hills Diner & Bar.

Pictures: Karl Andre Photography.

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