Launch event heralds arrival of contemporary city living in Hull

Launch event heralds arrival of contemporary city living in Hull

Contemporary city living is coming to Hull with the launch of the region’s most eagerly-anticipated residential development.

Wykeland Beal, the joint venture company driving forward the regeneration of Hull’s Fruit Market, today announced a high-profile event to launch the unique development of new homes within the city’s first urban village.

Hundreds of people are expected to attend the launch weekend on Saturday, January 20, and Sunday, January 21, when the first details will be revealed of the 101 new homes in the resurgent Fruit Market waterside quarter.

Visitors to the launch will have the opportunity to be among the first people to secure a high-quality contemporary property in a vibrant new community formed as part of Hull’s most significant urban regeneration project.

Two long-established Hull businesses, regeneration company Wykeland Group and leading housebuilder Beal Homes, have come together as Wykeland Beal to breathe new life into the Fruit Market, working in partnership with Hull City Council.

And the development partners today hailed the launch of the £17m residential scheme as the latest major chapter in the exciting transformation of the Fruit Market, building on the momentum of Hull’s game-changing year as UK City of Culture.

Richard Beal, left, from Beal Homes, and Dominic Gibbons of Wykeland overlooking part of the site that will become a high-quality development of 101 mews-style homes in the Fruit Market creative and cultural district.

Richard Beal, Chairman and Managing Director of Beal Homes, said: “We’re excited to announce the launch of Fruit Market residential development and look forward to letting prospective buyers know how they can become part of it.

“This will be a residential development unlike anything seen previously in Hull or East Yorkshire. The Fruit Market offers not just a place to live, but a unique lifestyle opportunity – the chance to be part of a new, vibrant community where people love to live, work and play, and where residents have everything they need close to hand.

“This development will bring the contemporary lifestyle and energetic vibe of the trendiest areas of major cities such as London, Manchester and Liverpool to Hull, combined with a true sense of community and belonging.

“With the regeneration of the Fruit Market taking root and Hull buoyed by City of Culture, we believe this is the perfect time to offer this new residential and lifestyle opportunity. We’ve had huge interest in the Fruit Market and we expect the launch to be very well attended.”

The launch event will be held from 10am to 5pm on January 20 and 21 in Building C at the @TheDock development, adjacent to the Centre for Digital Innovation (C4DI) tech hub in Queen Street in the Fruit Market.

Wykeland Beal executives are expecting intense interest, with around 2,000 people having already registered their interest in buying in the Fruit Market.

People attending the launch will be given an overview of the development, view new external and internal images, and receive details of the property types and prices for the first homes released, which are due to be available for occupation from late 2018.

An expert advisor will also be available to guide potential purchasers on mortgages and incentives such as the Government’s Help to Buy scheme, which makes it possible to buy a new home with just a 5% deposit.

Dominic Gibbons, Managing Director of Wykeland Group, said: “Our ambition for the Fruit Market is for it to a place of energy, creativity and opportunity, alive with activity morning, noon and evening.

“An essential part of that is creating a high-quality residential community within the Fruit Market, bringing further vibrancy and vitality to an area that has been rejuvenated by unprecedented investment.

“The launch of the residential development is a major milestone in a long-term regeneration project which is at the forefront of Hull’s reinvention as a great place to live, work and invest.”

The Fruit Market development will comprise high-quality one, two and three bedroom homes of varying types arranged in mews style around four private courtyards either side of Blanket Row. The homes are perfectly located just a short stroll from Humber Street in the heart of the Fruit Market and only a few minutes from the city centre.

The new homes will be mostly townhouses and duplex apartments, arranged over two and three storeys, blending traditional and contemporary styles to create a highly attractive and sustainable community in keeping with the history and heritage of the Fruit Market.

The development will also feature the reinstatement of two historic squares – Scott’s Square and Horner’s Square – which had been lost due to demolition many years ago. Restoring these squares will create pedestrian links between the new homes and Humber Street.

A computer-generated image showing Scott’s Square, which will form part of the residential development in Hull’s Fruit Market.

The launch of the residential development follows a wave of private sector investment as the £80m, long-term transformation of the Fruit Market gathers pace.

The changing face of the Fruit Market has seen the opening of a host of new businesses over the past 18 months, including high-quality restaurants Ambiente Tapas, Buca di Pizza, Butler Whites and Tapasya @ Marina; artisan chocolatier Cocoa Chocolatier and Patisserie; arts venue Humber Street Gallery; Humber Street Distillery Co gin bar; and vintage fashion brand Poorboy Boutique.

Many more new retail, leisure and commercial investments will follow, building on the success enjoyed by the pioneers of the Fruit Market’s rejuvenation.

Plans have also been announced for a £3.5m redevelopment in the heart of Humber Street, including a revamp of the pioneering Fruit venue. Plans have been submitted for the redevelopment of 61-63 Humber Street which houses Fruit, including the creation of a new, purpose-built and sound-proofed multi-arts performance venue. The building will be completely refurbished and regenerated to become a hub for the creative arts.

For more information about the residential development and to register your interest in buying a new home in the Fruit Market go to

People are strongly advised to register in advance of the launch event, as interest in attending is expected to be exceptionally high.


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