Relaunched website puts Fruit Market regeneration in focus

Relaunched website puts Fruit Market regeneration in focus

Hull’s Fruit Market area has a new window to the world, showcasing the exciting development of the city’s first urban village.

The relaunched website is the place to go to find out all about Hull’s waterside quarter, which is undergoing an exciting transformation under the city’s most significant urban regeneration project.

The refreshed website will enable people to keep up to date with all the exciting things happening in the Fruit Market and follow the progress of the £80m rejuvenation of the area being delivered by Wykeland Beal, the joint venture company formed by commercial developer Wykeland Group and housebuilder Beal Homes, working in partnership with Hull City Council.

The website focuses on the “live, work and play” vision for the waterfront district, providing news and updates on the cultural, commercial and residential renaissance of the area.

Developed by Hull-based creative marketing agency Strawberry, the website promotes the ever-evolving range of retail, leisure, culinary and cultural attractions in the Fruit Market and spotlights all the exciting events, from live music and club nights, to art exhibitions, stand-up comedy and pop-up markets.

It also showcases the exciting investment opportunities available as new life is breathed into the historic waterside quarter.

The website illustrates how the Fruit Market is the beating heart of Hull City of Culture 2017, hosting many of the city’s leading cultural events and annual festivals such as the Freedom Festival, Humber Street Sesh and Hull Folk Festival.

In addition, the site is the place to find out about the region’s most exciting residential development – a hotly-anticipated £17m scheme bringing modern city living to Hull.

Dominic Gibbons, Managing Director of Wykeland Group, said: “Change is happening in the Fruit Market, with a wave of exciting investments, events and activities.

“We know there is a huge amount of interest in how the Fruit Market is developing and all the great things taking place in the area. The relaunched website will enable everybody to keep up with the changes that are happening in an area that is becoming established as the creative heart of the city and a magnet for commercial investment.

“The Fruit Market is alive with opportunity. A diverse mix of businesses are investing and flourishing in the Fruit Market, bringing more and more people and commercial activity to the area. The website sets out the opportunities for more companies to come to be part of a unique area undergoing a remarkable transformation.”

Richard Beal, Chairman and Managing Director of Beal Homes, said: “The Fruit Market is becoming a place to live, work and play, morning, noon and night, and the relaunched website is the place to go to find out all about it, all in one place.

“A key element of the Fruit Market regeneration is the creation of a new residential community, bringing modern city living to Hull.

“Construction will begin in the next few months on the first of 101 new, contemporary one, two and three bedroom mews-style homes in four private courtyards. The levels of interest in those homes has been unprecedented and the new website will play a key role in keeping potential buyers fully informed as the development moves forward.”

The website also features a video illustrating the “live, work and play” vision for the Fruit Market, produced by Nova Studios, the Hull film-makers behind the “This City Belongs To Everyone” video used in Hull’s successful City of Culture bid. The video was filmed in Hull and in areas of London such as Shoreditch, Carnaby Street and Borough Market, which are among the inspirations for the Fruit Market vision.

The website relaunch follows a wave of recent investments into the Fruit Market, including the announcement last week that independent vintage fashion brand Poorboy Boutique is to open in Humber Street.

Other new ventures in the Fruit Market include high-quality restaurants Butler Whites, Ambiente Tapas and Tapasya @ Marina; artisan chocolatier Cocoa Chocolatier and Patisserie; and Humber Street Gallery.

As well as the website, people can keep up with events and opportunities in the Fruit Market via the Fruit Market social media accounts:

Facebook: Fruit-Market-Hull

Twitter: @FruitMarketHull

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